Have you ever felt a burst of motivation to make a beeline for the gym, or head out for a run simply trust of a cute new t-shirt, or a pair of brightly patterned Leggings? With luxury athleisure having a moment world over, your cute leggings or that chic tennis skirt are not workout motivators, and a lot more.

Joining the fray is luxury athleisure brand athletik, which recently threw open the doors to its first store in India, in delhi. Founded by Entrepreneurs Mo and Noor Wadhwani in the Us in 2021, Athletik is being backed in India by actor shahid kapoor and his wife and his wife and entrepreneur mira kapoor as strategic invested ambassadors.

“The brand was born nearly five years ago when my husband was training for the ironman triathlon. I have a background in fashion and was excated to celebrate fashion and fitness toge Mo Recalls how he was able to dig deeper and identify options for improvement in the clots he was training in. “We kept asking orselves how we could make somewing that have the right fabric, performance, functionality and fit. Athletic freak ‘, “He says, of what he calls their’ freakish passion for movement ‘.

Training shorts, skols, joggers, wayfarer shorts, classic polos, tanks, hoodies and sweatshirts, all in Solid Colors from Deep Blue and Espresso Brown to ROSE MAKE AATHALETITIFREKS Collection. A lot of time and research, noor and mo say, went behind the development of their different fabric technologies used across the garments, to make it lightweight, breathable, stretchable, stretchable, microble and oo Wicking. “As a fabric geek, I realized it has to be functional, feel good and look to brings fashion and functionality togeether in the best way way possible. Product is Sustainable Fabric, “Mo Says.

Five years on, with India’s rapidly evolving fitness culture, The Duo Believes The Timing Could not have been better, for them to bring the branded here. Their brand story and vision to pare to people of all ages and all kinds of movements based on their individual journey is someating that Mira kapoor says “Being a Strategic Investor and Partner Came very naturally to bot shahid and i. Shahid’s primary form of movement apart from exercise is dance, and for me, for me, I love pilates, walking and I love pilating and I love palating. Involved in a brand that is rooted in India but has global appeal, “She says.

The AthletiFreak Store in Delhi | Photo Credit: Special Arrangement

The luxury athleisure brand’s choice to open its first store in Delhi comes close on the heels of the heels of the london-based brand cos opening its first store in the right as well. While Both Mira and Noor Speak About their Close Ties to the City Having Growing Up There, Noor Further Says That The City has an affection for luxury, and is very consciousness of luxury fashion.

“For us, it was more about entering India with a bang, not just about delhi or Mumbai. Wellness as an industry are very strong here at present, “Mira says.

“Athleisure has evolvedored trust now, you can wear pair of leggings to the gym, you can travel in it with an oversized t-shirt or you can lounge at home. Interesting Top or a Blazer and a Pair of Heels, with your black leggings, ”She adds. Athletifreak’s core Black leggings for instance, she says, can be dressed up or down with the brand’s interesting jackets in different power coolurs.

Having alredy partnered with ironman in the us, the team behind athletik is hoping to engage with India’s growing fitness communities in the coming months. “A court, a class, or a run club is now blast a place of discovery for friendship and connection. People who share that same passion and that same drive, ”Mira signs off.

Athletifreak is at Nexus Select CityWalk, New Delhi. Price START from 3,999 online

Published – September 19, 2025 10:04 AM IST