Smartphone Charger: Today, smartphone charger has become an essential gadget in everyone’s life. You must have noticed that charger of almost all companies comes mostly in white color. Very few brands launch black or some other color charger in the market. Have you ever wondered why the color of the charger is mostly white? The reason behind this is very interesting and 99% of the people do not know its real secret.

Why is white color chosen?

Smartphone companies give many reasons behind making charger in white. It is believed that the white color gives a clean and premium look. The white color looks new and shiny from far away, which has a good effect on the user. This is the reason why companies like Apple always keep their charger and cable white.

Dirt and disadvantages look quickly

Apart from this, a little dirt, scratch or burning mark is immediately visible on the white color. With this, the user comes to know that the charger is deteriorating or any problem may occur in it. It is also a sign of security. While dirt in black or dark charger is easily hidden and people do not understand the danger in time.

Production and cost ease

Making white colored plastic is easy and cheaper for companies. The plastic used to make charger is easily molded in white color and there is no need for additional coloring. This is the reason that a large amount of white charger becomes easy and economical.

White color and heat management

Charger produces heat during charging. White color does not absorb heat much while black or dark surface heat absorbs early. This is the reason that the white color helps to keep the charger relatively cold and increases its age.

Branding and marketing game

White color is considered a symbol of peace, simplicity and trust. It is also considered a reason that companies make it part of their branding. Especially Apple has made white charger and cable standard in a way. Later, other companies also adopted this trend so that their product looks more attractive and reliable.

So are black charger spoiled?

Black or any other color charger is not necessarily bad. Many brands are now launching charger of different colors so that users can get a premium and personalized look. But most companies still prefer white color as it is considered safe, economical and universal.

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