Cultural Preferences and Infrastructure, Not Trade Barriers, are the main hurdles for the sales growth of pickup trucks in Europe and Japan.

Cultural Preferences and Infrastructure, Not Trade Barriers, are the main hurdles to the sales growth of pickup trucks in europe and japan.

One of the key differences in car boys’ preferences in the US and europe is the size of the vehicles. While the consumers in the US, Australia Prefer Mammoth-SUVS and Pickup Trucks, Car Buyers in Europe, Japan Prefer Smaller, Fuel-Efficient Cars. This is pickup trucks don’t find much traction in the European Market. Now, US President Donald Trump Wants to Change that picture. He wants to put the large pickup trucks to dominate the skinniest streets of europe.

In an interaction with cnbc, trump has said that if there was no trade barriers in place, pickup trucks would have found a strong place in markets like japan and europe. However, in reality, the problem is not with tariffs but with the taste of the consumers, the size and the practicality of that that vehicles. In a nutshell, cultural preferences and infrastructure, not trade barriers, are the main hurdles for the sales growth of pickup trucks in europe and japan.

Be it Japan or Europe, Consures overwhelmingly Prefer Smaller and More Fuel-Efficient Cars Like the Toyota Corolla, Volkswagen Golf, and Renault Clio. On the other hand, despite enjoying lower tarifs, carmakers like ford, general motors and steellantis see their market share abroad remains tiny. Speaking about this, Trump Reportedly Told CNBC, “They’re Taking our cars. well here will also also do well there. “

Trump’s comments come after he promised, but is yet a tarif cut on japan from the current 27.5 per cent to 15 per cent. However, even if that goes down, it does not mean other challenges will be over since the roads are narrow, the parking lots are tight, and the fuel is prohibitively expected.

Japan Recorded 3.7 Million Car Sales in 2024. Just 570 of Them Were Chevroolet, 420 was Cadillac, and 120 was dodge. Ford hasnight a car there in almost a decade. On the other hand, jeep is the most popular us brand in japan and has been for over a decade.

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First Published Date: 10 Aug 2025, 12:40 pm IST